Shaping a barber brand rooted in craft, culture, and confidence
Branding | Hair & Beauty
Local Barbers
Branding
Bedfird (England)
2025
Summary
We created a bold brand identity for JD Urban Fadez designed to attract men looking for a high-quality, modern barber experience. The work focused on building a strong visual presence that feels confident, recognisable, and aligned with the barber’s urban style and personality, helping the business stand out in a crowded local market.
Challenges
JD Urban Fadez had a strong service and clear personality, but no visual identity to match. The business needed a brand that reflected its modern, urban approach while appealing to clients who value precision, style, and confidence. Without a distinctive look, it was difficult to stand out or be remembered in a highly competitive barber market.
Solutions
We developed a minimal but striking brand identity built around bold colour choices, clean typography, and strong visual contrast. Every element was designed to reflect the barber’s character and modern approach, while remaining simple enough to be instantly recognisable.
The colour palette was carefully selected to stand out and dominate visually, helping the brand feel confident and current. The final identity gives JD Urban Fadez a clear presence, attracts the right audience, and positions the business as a go-to barber for clients who expect quality, style, and attention to detail.
