Setting a clearer direction for a growing home maintenance brand in Bedford.
Branding & Marketing | Property
Property Maintenance
Marketing Strategy & Brand Identity
Bedford (England)
2025
WP Property Maintenance is a local handyman service supporting homeowners across Bedfordshire with reliable, high-quality home maintenance. The goal of this project was to create a more professional brand that people would recognise and trust at first glance, then increase enquiries through focused local advertising in the areas where demand was strongest.
Summary
We helped WP Property Maintenance establish a clearer, more professional presence to support steady lead generation. The project focused on rebranding the business and introducing targeted local marketing to help attract higher quality enquiries and build trust with homeowners across Bedfordshire.
Challenges
WP Property Maintenance provided reliable, high quality work, but the brand did not reflect this. An AI generated logo lacked personality and memorability, making it difficult for the business to stand out. There was no consistent visual identity and no active marketing to support enquiries or growth.
Solutions
We began by creating a new brand identity that felt simple, professional, and easy to recognise. A minimal logo and considered colour palette helped communicate quality and reliability at first glance, giving the business a stronger presence across all touchpoints.
Alongside the rebrand, we launched targeted local advertising focused on specific areas of Bedfordshire where demand for home maintenance services was highest. This helped place the business in front of homeowners actively looking for emergency repairs, flat pack assembly, shelving, and outdoor work.
The result was a clearer brand, stronger visibility, and measurable growth, including a 120% increase in leads and a 24% rise in average project spend.
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