Why People Visit Your Website But Don't Call or Book

Your website gets traffic. People are visiting. Google Analytics shows clicks.

But they're not calling. They're not booking. They're just looking and leaving.

Here's what's happening: You're asking them to jump through hoops when they're ready to buy.

What a Customer Does

They search your service on Google. They find your website. They click.

They have 10 seconds to decide: "Is this who I'm looking for?"

If yes, they want to take action immediately. Call. Book. Message.

But they're looking at your website and can't quickly find how to contact you. Your phone number is tiny in the footer. Your booking button is buried three clicks deep.

They leave. Back to Google. Check the next website. That competitor has a big green "Call Now" button. They click. You lost a customer.

What Actually Converts

Your headline answers their question immediately. Not "Welcome to Smith Services." Say "We help Leighton Buzzard salons book more appointments."

Phone number visible above the fold. If they have to scroll, most won't. It should be at the top.

Multiple contact options. Some want to call. Some want to book online. Some want to message. Give them all options. Make them equally visible.

Mobile works perfectly. 70% of visits are on mobile. If your site doesn't work on mobile—text is tiny, buttons are too big—you're losing 70% of visitors.

Your page loads in 3 seconds or less. If you're slow on mobile, people leave before it even loads.

You show proof. Before-and-afters. Testimonials. Case studies. People don't trust claims. They trust evidence.

Do This Week

1. Check your website on your phone right now

2. Is your phone number visible and clickable? No? Add it.

3. Can you understand what you do in 10 seconds? No? Rewrite your headline.

4. Does it load fast?

Fix these three things and you'll see more conversions from the same traffic.

Need help to improve your website conversions? Feel free to reach out here for a free audit of your website, and we will help you attract more customers.